© 2019 by The Yes Academy and Didi Wong. Website design by Beckett Arnold. All rights reserved. 

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In this half-day workshop, you will learn:


* Learn about becoming an author, moving to the next level as an author, the world of publishing and literary agents. 

* Discover and create the true purpose of your book

* Develop your strategic plan for publishing (which begins the moment you have an idea for a book)

* Understand the importance of a personal brand and what it truly is

* How to use your personal brand effectively in your business

And much more...


About your teacher:

Jeff Lazarus is an author, agent, platform speaker, publisher and personal brander. While developing and representing talent, Jeff founded Branded With Authority, a representation agency for subject matter experts. Branded With Authority works closely with the client to discover, evolve, reform and deliver their message and their personal brand in multiple ways; publishing, paid speaking and strategic digital marketing.  Jeff’s clients are on five continents and include leaders in fields such as health and wellness, fitness, entertainment, entrepreneurship and technical science. Branded With Authority is a boutique agency that works with the client holistically, discovering and delivering on multiple platforms for optimal exposure. Jeff is launching Speakers With Authority in order to bring leaders in high-profile industries to business meetings, conferences, society meetings, retreats, non-profits and more.  

Jeff has become well established as an author and is enjoying the success of his original and humorous works:  DOGTOLOGY; LIVE.BARK.BELIEVE. and CATAKISM; BOW TO THE MEOW, an international #1 Best Seller.  Jeff’s 2016 release, LISTEN LIKE A DOG…AND MAKE YOUR MARK ON THE WORLD, is a fresh approach to the lost art of listening, based on workshops he conducted for Fortune 100 sales teams. LISTEN LIKE A DOG will be published in more than half a dozen languages, including the most recent releases in Germany and Czech Republic.  

With a range of topics from strategy, innovation, customer engagement, selling-skills, presentation skills and relationship building, Jeff often shares his knowledge and methods through workshops, consulting and keynotes in a variety of industries such as healthcare, education, real estate, and law.  Jeff has an MBA from Pepperdine University and a B.A. in Interpersonal and Organizational Communication from Cal State University, Long Beach. Jeff spent several successful years as a Health Science Consultant with Merck & Co., Inc. where he earned the coveted Vice President’s Award five times and was inducted into the Merck Hall of Fame.